{"id":4340,"date":"2023-08-25T10:53:50","date_gmt":"2023-08-25T10:53:50","guid":{"rendered":"https:\/\/alphacrc.com\/?post_type=insight&#038;p=4340"},"modified":"2023-08-25T11:34:43","modified_gmt":"2023-08-25T11:34:43","slug":"cultural-differences-and-brand-relationships","status":"publish","type":"insight","link":"https:\/\/alphacrc.com\/fr\/insight\/cultural-differences-and-brand-relationships\/","title":{"rendered":"It\u2019s time to talk about feelings:<br\/> <strong>The impact of cultural differences in emotion on brand relationships<\/strong>"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit vitae&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4344,"template":"","service":[42,44,45,40,33],"sector":[28],"insight_type":[55],"class_list":["post-4340","insight","type-insight","status-publish","has-post-thumbnail","hentry","service-copywriting","service-creative","service-design","service-marketing-translation","service-translation","sector-marketing-and-creative","insight_type-white-paper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.1 (Yoast SEO v24.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cultural differences in brand relationships - Alpha CRC<\/title>\n<meta name=\"description\" content=\"We live in a new age of digital brand engagement, with international audiences sharing information more easily than ever before.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alphacrc.com\/fr\/insight\/cultural-differences-and-brand-relationships\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s time to talk about feelings: The impact of cultural differences in emotion on brand relationships\" \/>\n<meta property=\"og:description\" content=\"We live in a new age of digital brand engagement, with international audiences sharing information more easily than ever before.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alphacrc.com\/fr\/insight\/cultural-differences-and-brand-relationships\/\" \/>\n<meta property=\"og:site_name\" content=\"Alpha CRC\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-25T11:34:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alphacrc.com\/wp-content\/uploads\/2023\/08\/girl-in-glasses-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/alphacrc.com\/fr\/insight\/cultural-differences-and-brand-relationships\/\",\"url\":\"https:\/\/alphacrc.com\/fr\/insight\/cultural-differences-and-brand-relationships\/\",\"name\":\"Cultural differences in brand relationships - Alpha CRC\",\"isPartOf\":{\"@id\":\"https:\/\/alphacrc.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/alphacrc.com\/fr\/insight\/cultural-differences-and-brand-relationships\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/alphacrc.com\/fr\/insight\/cultural-differences-and-brand-relationships\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/alphacrc.com\/wp-content\/uploads\/2023\/08\/girl-in-glasses-scaled.jpg\",\"datePublished\":\"2023-08-25T10:53:50+00:00\",\"dateModified\":\"2023-08-25T11:34:43+00:00\",\"description\":\"We live in a new age of digital brand engagement, with international audiences sharing information more easily than ever before.\",\"breadcrumb\":{\"@id\":\"https:\/\/alphacrc.com\/fr\/insight\/cultural-differences-and-brand-relationships\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/alphacrc.com\/fr\/insight\/cultural-differences-and-brand-relationships\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/alphacrc.com\/fr\/insight\/cultural-differences-and-brand-relationships\/#primaryimage\",\"url\":\"https:\/\/alphacrc.com\/wp-content\/uploads\/2023\/08\/girl-in-glasses-scaled.jpg\",\"contentUrl\":\"https:\/\/alphacrc.com\/wp-content\/uploads\/2023\/08\/girl-in-glasses-scaled.jpg\",\"width\":2560,\"height\":1706,\"caption\":\"Processed with VSCO with a6 preset\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/alphacrc.com\/fr\/insight\/cultural-differences-and-brand-relationships\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/alphacrc.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"It\u2019s time to talk about feelings: The impact of cultural differences in emotion on brand relationships\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/alphacrc.com\/fr\/#website\",\"url\":\"https:\/\/alphacrc.com\/fr\/\",\"name\":\"Alpha CRC\",\"description\":\"Bespoke localization, translation and more since 1987\",\"publisher\":{\"@id\":\"https:\/\/alphacrc.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/alphacrc.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/alphacrc.com\/fr\/#organization\",\"name\":\"Alpha CRC\",\"url\":\"https:\/\/alphacrc.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/alphacrc.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/alphacrc.com\/wp-content\/uploads\/2022\/02\/logo.png\",\"contentUrl\":\"https:\/\/alphacrc.com\/wp-content\/uploads\/2022\/02\/logo.png\",\"width\":184,\"height\":184,\"caption\":\"Alpha CRC\"},\"image\":{\"@id\":\"https:\/\/alphacrc.com\/fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cultural differences in brand relationships - Alpha CRC","description":"We live in a new age of digital brand engagement, with international audiences sharing information more easily than ever before.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/alphacrc.com\/fr\/insight\/cultural-differences-and-brand-relationships\/","og_locale":"fr_FR","og_type":"article","og_title":"It\u2019s time to talk about feelings: The impact of cultural differences in emotion on brand relationships","og_description":"We live in a new age of digital brand engagement, with international audiences sharing information more easily than ever before.","og_url":"https:\/\/alphacrc.com\/fr\/insight\/cultural-differences-and-brand-relationships\/","og_site_name":"Alpha CRC","article_modified_time":"2023-08-25T11:34:43+00:00","og_image":[{"width":2560,"height":1706,"url":"https:\/\/alphacrc.com\/wp-content\/uploads\/2023\/08\/girl-in-glasses-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/alphacrc.com\/fr\/insight\/cultural-differences-and-brand-relationships\/","url":"https:\/\/alphacrc.com\/fr\/insight\/cultural-differences-and-brand-relationships\/","name":"Cultural differences in brand relationships - Alpha CRC","isPartOf":{"@id":"https:\/\/alphacrc.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/alphacrc.com\/fr\/insight\/cultural-differences-and-brand-relationships\/#primaryimage"},"image":{"@id":"https:\/\/alphacrc.com\/fr\/insight\/cultural-differences-and-brand-relationships\/#primaryimage"},"thumbnailUrl":"https:\/\/alphacrc.com\/wp-content\/uploads\/2023\/08\/girl-in-glasses-scaled.jpg","datePublished":"2023-08-25T10:53:50+00:00","dateModified":"2023-08-25T11:34:43+00:00","description":"We live in a new age of digital brand engagement, with international audiences sharing information more easily than ever before.","breadcrumb":{"@id":"https:\/\/alphacrc.com\/fr\/insight\/cultural-differences-and-brand-relationships\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alphacrc.com\/fr\/insight\/cultural-differences-and-brand-relationships\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/alphacrc.com\/fr\/insight\/cultural-differences-and-brand-relationships\/#primaryimage","url":"https:\/\/alphacrc.com\/wp-content\/uploads\/2023\/08\/girl-in-glasses-scaled.jpg","contentUrl":"https:\/\/alphacrc.com\/wp-content\/uploads\/2023\/08\/girl-in-glasses-scaled.jpg","width":2560,"height":1706,"caption":"Processed with VSCO with a6 preset"},{"@type":"BreadcrumbList","@id":"https:\/\/alphacrc.com\/fr\/insight\/cultural-differences-and-brand-relationships\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/alphacrc.com\/fr\/"},{"@type":"ListItem","position":2,"name":"It\u2019s time to talk about feelings: The impact of cultural differences in emotion on brand relationships"}]},{"@type":"WebSite","@id":"https:\/\/alphacrc.com\/fr\/#website","url":"https:\/\/alphacrc.com\/fr\/","name":"Alpha CRC","description":"Bespoke localization, translation and more since 1987","publisher":{"@id":"https:\/\/alphacrc.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/alphacrc.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/alphacrc.com\/fr\/#organization","name":"Alpha CRC","url":"https:\/\/alphacrc.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/alphacrc.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/alphacrc.com\/wp-content\/uploads\/2022\/02\/logo.png","contentUrl":"https:\/\/alphacrc.com\/wp-content\/uploads\/2022\/02\/logo.png","width":184,"height":184,"caption":"Alpha CRC"},"image":{"@id":"https:\/\/alphacrc.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/alphacrc.com\/fr\/wp-json\/wp\/v2\/insight\/4340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alphacrc.com\/fr\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/alphacrc.com\/fr\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/alphacrc.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":6,"href":"https:\/\/alphacrc.com\/fr\/wp-json\/wp\/v2\/insight\/4340\/revisions"}],"predecessor-version":[{"id":4351,"href":"https:\/\/alphacrc.com\/fr\/wp-json\/wp\/v2\/insight\/4340\/revisions\/4351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alphacrc.com\/fr\/wp-json\/wp\/v2\/media\/4344"}],"wp:attachment":[{"href":"https:\/\/alphacrc.com\/fr\/wp-json\/wp\/v2\/media?parent=4340"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/alphacrc.com\/fr\/wp-json\/wp\/v2\/service?post=4340"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/alphacrc.com\/fr\/wp-json\/wp\/v2\/sector?post=4340"},{"taxonomy":"insight_type","embeddable":true,"href":"https:\/\/alphacrc.com\/fr\/wp-json\/wp\/v2\/insight_type?post=4340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}