Marketing Translation

Cultural engagement and impact

Engage local audiences and ensure consistency and appeal with your marketing and promotional collateral.

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Marketing translation is a distinct skill. Whilst keeping key phrases and structure from the source material, it requires good cultural knowledge and excellent language skills to translate content for new markets.

The aim is to provide rich and appealing content, appropriate for the locale, whilst respecting the source text and original sentiment.

Types of content and specialities

Websites

Alpha offers engaging and impactful marketing translation for the flagship content on websites and online materials.

Brochures

Using in-house linguists, digital brochures are carefully adapted through marketing translation, leading to well-crafted content for client acquisition.

Collateral

All types of collateral are carefully translated by our experienced linguists, bringing clarity of message to the target audience.

Under the hood

Technologies used for marketing translation are typically the same as those used in regular translation; all the usual translation memories and termbases help ensure consistency across projects.

We are also seeing more widespread adoption of AI as a tool for creative brainstorming.

Take a look below for some of the transcreation tools we use.