Marketing Translation

Cultural engagement and impact

Effective marketing translation that highlights your brand values in a local context.

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Requiring in-depth knowledge of both local culture and client products and services, marketing translation provides appealing content that sits between standard translation and free transcreation. Alpha CRC relies on teams of in-house linguists who work closely with clients to develop a deep understanding of your brand and how best to represent it in international markets.

Marketing translation benefits from carefully maintained translation memories and termbases; just as with regular translation, ensuring consistency across projects and locales is a priority.

Types of content and specialities

Websites

Alpha offers engaging and impactful marketing translation for the flagship content on websites and online materials.

Brochures

Using in-house linguists, digital brochures are carefully adapted through marketing translation, leading to well-crafted content for client acquisition.

Blogs

Casual content (blogs, social media, etc.) is particularly suited to marketing translation, ensuring clarity of message to the target audience.

Under the hood

Technologies used for marketing translation are typically the same as those used in regular translation; all the usual translation memories and termbases help ensure consistency across projects.

We are also seeing more widespread adoption of AI as a tool for creative brainstorming.

Take a look below for some of the transcreation tools we use.