Improve your localization strategy with AI and data analytics

In by Jack Simpson / July 4, 2025

The world of localization technology has been undergoing a profound transformation over the past few years. The arrival of widely accessible large language models (LLMs) has enabled teams to develop new tools, revolutionizing workflows through automated language quality evaluation and enhanced machine translation output. Yet the question remains – is your localization strategy solely focused […]

SEO – Globally

In by Guylaine Tritton / June 24, 2024

It’s time to talk about feelings:
The impact of cultural differences in emotion on brand relationships

In by Guylaine Tritton / August 25, 2023

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How to be exclusively inclusive
(and really mean it)

In by Guylaine Tritton / April 24, 2023

Personalization:
Adapting the brand experience for different regions

In by Guylaine Tritton / March 23, 2023

Translating for Google Search Optimization in style

In by Guylaine Tritton / November 18, 2022

The real meaning of cultural adaptation.
Or why, sometimes, translation is not enough.

In by Guylaine Tritton / March 21, 2022

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A little-known language called
Fashion

In by Guylaine Tritton / March 21, 2022

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Onboarding new clients.
The fashionable way.

In by Guylaine Tritton / March 21, 2022

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Putting the “local” into localization

In by Guylaine Tritton / March 18, 2022