Who we are

Language intelligence from Cambridge

Alpha CRC has almost four decades of experience helping clients solve their globalization challenges, from localization through to testing and content generation.

Headquartered in Cambridge, UK, Alpha CRC has partnered with some of the world’s most successful enterprises since 1987. With a focus on solving globalization challenges, we have the cultural and technical expertise required to help our partners engage their global audiences and improve market penetration.

From the very beginning, we have adopted a tech-forward approach to problem-solving. We foster collaboration in a cross-functional environment, ensuring that a commitment to linguistic and functional excellence runs through our solutions, from Shindan’s AI-powered language quality evaluation, through to Braid’s enhanced translation engines.

The power of AI – enhanced by human expertise

Consider the widely discussed benefits of AI in content generation and localization: scalable production and drastically reduced turnaround times compared to traditional workflows. Now think about the risks of unrestricted automation: diminished brand voice, limited local relevance… the list goes on. At Alpha CRC, we’ve developed AI-powered tools that enable you to benefit from the power of AI, refined by human expertise in tone and brand. The results? Multilingual, brand-specific content at scale. Say goodbye to the classic dilemma.

Meet our global contacts

Our people are our business, and they support Alpha’s global client base. Meet our leaders around the world: they will support and help you achieve success in every local market.

Vassilis Chamalidis

Location: Cambridge, UK

Role: Chief Executive Officer

Contact Vassilis

 

Bio: Vassilis brings significant international experience to Alpha. He has worked in business development and general management positions in a number of international companies, including Procter & Gamble, Mercer Management Consulting and Brambles Industries in France, Italy, the Czech Republic, and the US. Prior to joining Alpha, Vassilis was the CEO of LinguaNet, a localization company with offices throughout Europe. He holds an MBA from Stanford University and is fluent in English, French, German, Italian, and Greek.

Neale Laxton

Location: London, UK

Role: Director, Alpha Studios

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Bio: Neale has been involved in the world of audiovisual for over 25 years. Leveraging his technical skills and industry insight, Neale co-founded both Alchemy Soho Ltd and Chatterbox Voices, specializing in multilingual audiovisual projects. He is now the head of Alpha Studios, ensuring high quality results for clients around the world.

Dmitri Kanarjov
Dmitri Kanarjov

Location: Tallinn, Estonia

Role: Chief Engineering Officer

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Bio: Dmitri has degrees in IT and Management. He started his career in 2004 as a Functional QA engineer and spent 8 years working in FQA services. He then spent 6 years as a Localization Project Manager, until becoming Head of QA and Engineering in our Tallinn office.

Tally Yaacobi-Gross

Location: Cambridge, UK

Role: Strategic Account Manager

Contact Tally

 

Bio: With almost a decade of experience with Alpha, Tally has truly seen all aspects of the localization industry. Starting out as an LQA tester, Tally went on to become a Language Expert, providing clients with advice on how best to adapt their content for a Hebrew-speaking audience. Tally currently works as a Strategic Account Manager alongside our Games partners, helping them to reimagine localization as an ongoing effort throughout the development process and introducing new means of translation.

Mette Tingey

Location: Cambridge, UK

Role: Chief Commercial Officer

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Bio: Born in Denmark, Mette has been with Alpha for more than 20 years in various production and commercial roles. Throughout her tenure, Mette has held pivotal positions in linguistic QA, project, program, and account management, providing her with a comprehensive understanding of the entire localization process. Her ability to successfully navigate complex projects and manage diverse teams has earned her a reputation for excellence within the industry.

Julie Diepois

Location: Barcelona, Spain

Role: Localization Manager, Games

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Bio: Julie’s journey into gaming and localization began unexpectedly – with a Sociology degree in hand, she started as an LQA tester at Activision in 2010, discovering her passion for the gaming industry. She progressed through various gaming roles, including Game Master in Berlin, where she developed a deep understanding of gaming communities and player engagement before transitioning into localization. Julie has been with Alpha for 7+ years, evolving from Localization PM to Localization Manager of the Games division, managing teams across global offices. Fluent in French, English, and Spanish, she brings a unique perspective that combines deep gaming industry knowledge with localization expertise. When not managing complex localization workflows, Julie enjoys traveling, playing guitar, and exploring new films.

Min Lin

Location: Shanghai, China

Role: Country Manager

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Bio: Min has 10 years’ experience in the translation industry. As well as being responsible for the operation of the Shanghai office, including teams and business responsibilities, she is an expert in localization and provides professional consultation to clients or potential clients on any questions related to localization.

Charlotte Virgoe

Location: Cambridge, UK

Role: Chief Operations Officer

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Bio: Having started her career in localisation on the client side with several multinational companies, Charlotte has now been with Alpha for 15 years. She previously held the roles of Head of Project Management and Account Director and now leads Alpha’s Consumer division, a discrete and growing part of the business.

Renaud Spilmont
Renaud Spilmont

Location: Montpellier, France

Role: Country Manager and Sales Consultant

Contact Renaud

 

Bio: Renaud holds a degree from the Ecole Supérieure d’Interprètes et de Traducteurs (ESIT) of Paris and brings more than 25 years in the translation industry as translator and proofreader from German and English into French.
He is our specialist in Automotive and translates technical content for a major player of the industry on a daily basis.
Renaud has held different positions for several LSPs such as Quality Manager, Language Program Manager and has been managing local translation offices for years. At present, manages our French office in Montpellier.
Renaud is an amateur wildlife photographer, loves travelling, sports and good food.

Case studies

Discover more about Enterprise Localization processes and resources covering AI, MT and NMT, Transcreation and Translation, A/V, Graphics and Design, Multilingual Copy and LQA.