Metrics
- 15,000,000 words translated annually
- 12+ business units supported
About the customer
Best known as the world’s biggest online shopping retailer and marketplace, Amazon is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, entertainment, consumer electronics and artificial intelligence. With multiple subsidiaries, Amazon has a reputation as being a disruptor of industries through technological innovation.
Key results
- Successfully managed the translation of 15,000,000 words annually
- Maintained scalability during peak production periods
- Expanded service scope to include emerging technologies (AI engineering, LLM fine-tuning)
The challenge of volume, scalability, and quality
Due to the size and scale of its business operations – operating across multiple verticals, such as Prime Video, Alexa Voice Services, Fire TV, Amazon Studios, as well as various e-commerce platforms – Amazon is faced with managing a massive amount of multilingual content, each with unique quality standards, technical requirements, and stringent delivery timelines.
The company needed to manage diverse content types which were subject to specific yet consistent terminology usage and quality standards across its various business units. All of the material, which spanned entertainment, consumer technology, and e-commerce domains, would require technical integration with Amazon’s content management systems. There were also scalability issues to consider during peak production periods as, for example, Amazon’s entertainment services have seasonal campaigns which run throughout the year.
A bespoke solution
Alpha CRC has worked with Amazon for many years, on a variety of projects. As part of its ongoing support for the eCommerce giant, Alpha CRC built a collaborative in-house model where their multidisciplinary teams of specialists, including software developers, engineers, and linguists were able to work together throughout the workflow process.
A tech-enabled approach supported by human expertise
Alpha CRC developed several technical innovations to support Amazon’s operations, including custom API content connectors that integrate with Amazon’s systems, and automated workflow solutions to streamline file exchange. Alpha CRC also built custom filters to match Amazon’s file structures and trained MT engines. In recent years, Alpha CRC has supported Amazon with fine-tuning and evaluating LLMs for improved output quality in a wide range of languages evaluation and output improvement.
The company managed resources strategically by assigning in-house teams to specific Amazon business units and deploying subject matter experts who specialize in technical, marketing, and creative content. Alpha CRC tech-enabled workflow system had the flexibility to handle volume fluctuations and coordinate projects across time zones through proactive communication. The tasks within the workflow process included translation, post-editing, transcreation, dubbing, subtitling, functional QA, audiovisual AI engineering, desktop publishing, and dataset services.
Leveraging a trusted partnership
Alpha CRC delivered projects on time across all Amazon business units, translating 15,000,000 words annually. The company maintained scalability during product launch and seasonal event peak production periods to meet Amazon’s quality requirements across all content.
The partnership between Alpha CRC and Amazon has endured for many years, during which Alpha CRC has expanded its service scope to include emerging technologies, such as AI engineering and LLM fine-tuning, and provides support across more than 12 business units.
