A four-phase framework for scaling global content successfully
In by Amelia Morrey / mars 10, 2026
In global business, every piece of marketing content comes with a big question: will it work everywhere? This can be a tough call to make as every marketer knows. You’ve spent days, weeks, designing a marketing campaign and then you must decide which pieces go global, and which get left behind. Budget and timelines were […]
Improve your localization strategy with AI and data analytics
In by Jack Simpson / juillet 4, 2025
The world of localization technology has been undergoing a profound transformation over the past few years. The arrival of widely accessible large language models (LLMs) has enabled teams to develop new tools, revolutionizing workflows through automated language quality evaluation and enhanced machine translation output. Yet the question remains – is your localization strategy solely focused […]
Speaking the language of play at
ChinaJoy
In by Guylaine Tritton / janvier 2, 2025
SEO – Globally
In by Guylaine Tritton / juin 24, 2024
New words, new challenges:
how a transcreator translates newly developed words and terms
In by Guylaine Tritton / novembre 23, 2023
Spellbound.
The art of transcreation for Magic: The Gathering
In by Guylaine Tritton / novembre 10, 2023
It’s time to talk about feelings:
The impact of cultural differences in emotion on brand relationships
In by Guylaine Tritton / août 25, 2023
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How to be exclusively inclusive (and really mean it)
In by Guylaine Tritton / avril 24, 2023
Personalization: Adapting the brand experience for different regions
In by Guylaine Tritton / mars 23, 2023
Translating for Google Search Optimization in style
In by Guylaine Tritton / novembre 18, 2022