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Explore our collection of white papers and thought pieces, all based around the services and sectors covered by Alpha CRC.

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The evolution of the translator

New words, new challenges: how a transcreator translates newly developed words and terms

Trust issues: Is minority language the next major thing?

It’s time to talk about feelings: The impact of cultural differences in emotion on brand...

Software localization: Where to start and tips for success

AI and the voiceover revolution

Trust issues: Are fintechs losing users because of poor localization?

AI and Creativity

How to be exclusively inclusive (and really mean it)

Personalization: Adapting the brand experience for different regions

Wavelengths – Thoughts on Creativity

One Giant Leap: Designing accessible and usable products for extra-terrestrials

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