30 November 2022
How to write fintech content effectively
As the fintech industry continues to reach new heights and new start-ups begin to expand their reach globally, it’s important that they understand the need to craft intelligent, understandable content that connects to their target markets.
The financial industry has long been a mystery to many, with opaque regulations, extensive red tape and difficult to understand jargon deterring many potential consumers from engaging with it. With the rise of fintech however, things are beginning to change. These services allow users to transfer money more easily between friends and across borders, promote novel ways to save and invest, and help consumers manage their day-to-day finances more efficiently.
However, for every fintech success, there are many that don’t manage to find an audience. While there can be many reasons for this, one major determining factor is in how well fintech companies are able to convey their usability and highlight their Unique Selling Points (USP) to potential consumers.
Clarity is perhaps one of the biggest challenges that fintechs face when trying to explain their services to potential users. Explaining often complicated financial or technological concepts in terms that a wide audience, including finance newcomers, can understand means doing away with industry jargon. This, of course, means that any fintech writer will need to have developed a deep understanding of any services the company is offering.
As an example, one of the most common issues clients look to Alpha Creative for help with is converting a spreadsheet into copy that is informative and impactful enough to streamline the decision-making process.
In addition to a thorough knowledge of financial services, fintech writers will need to be able to craft high-quality, error-free copy that engages the audience and fosters trust in the company. Few industries that rely on the consumer’s trust as much as fintech does, which means all content needs to be error-free and frictionless. When consumers spot mistakes in fintech content, their willingness to trust their money to the company all but disappears.
This holds even truer for companies starting to expand internationally. Multilingual fintech writing will need to consider cultural background, consumer expectations and local financial literacy rates when designing content for global audiences. For individual writers, this can prove difficult, which is where multilingual copywriting agencies offering professional fintech copywriting services can help.
Many of these agencies will be able to advise fintechs on how to engage local consumers, market specificities, and recommend user experience adjustments that would help a service become more resonant in new markets. This could involve adjusting user interfaces for audiences that read right-to-left, or even changing the way applications present their help / FAQ sections.
Alpha CRC’s Fintech and Finance division provides clients with end-to-end localization, including insights into content adaptation for global markets. Teams of subject matter experts provide high-quality translation, while multilingual fintech copywriters help clients to connect with globally dispersed consumer bases.
