Linguistics and SEO

The basic definition of ‘linguistics’ is the study of language and its structure. This includes grammar, syntax and phonetics. Everything involved in spoken and written language comes under the umbrella term of linguistics. Linguistics is simply another word to describe language in a more academic sense. Semantics aside, when it comes to any digitalized linguistic content (or words used on the internet), the way you can get those words read by more people (also referred to as users or customers), the more successful your enterprise is destined to be.

This is where SEO comes in. No matter what human beings (also referred to as people, users or customers) think or want, language or linguistics merely becomes a mass of individual units once they are processed and evaluated by the millions of algorithms that underpin the internet. Websites are praised or penalized according to the frequency with which certain units appear. In simple terms, this is the foundation of SEO. There is no natural language processing. Language must be used in accordance with what the Search Engines are designed to do by the algorithms, which is can be at variances with what traditionally is thought of as ‘natural’.

SEO is a powerful tool in marketing or, more specifically, digital marketing. Essentially, language, as it appears on the internet, needs to be thought of in the context of SEO right from the beginning, in order to satisfy the Search Engines’ directives. The strictures of SEO can be seen as a set of rules. The content itself may not benefit from being subjected to the rigours of rules, but the end result, that of gaining more traffic, more traction and more favourable analytics and metrics for business, is the primary goal for industries in all sectors. In order to justify an increasingly expensive digital presence, the numbers are more valuable than the words.

At Alpha CRC, we offer SEO within our Copywriting services in a variety of languages.