03 October 2022
Need for English into Brazilian Portuguese translation increases
With Brazil’s gross domestic product totaling $1.61trillion in 2021, it’s no wonder that many brands are now looking for English into Brazilian Portuguese translation services to transform their content and engage new audiences. Large multinational corporations have made significant strides into the Brazilian market in the last few years alone, industry titans such as Amazon among them.
That’s not to say that this market growth is strictly a one-way street. Brazilian startups are now looking to expand globally – just look at the successes of applications such as Mosyle and mobile security company Psafe for a few examples. For companies such as these, translating Brazilian Portuguese into English often represents the first step into new markets.
Of course, as much as we might wish it were as simple as running Google Translate to convert English into Brazilian Portuguese, or indeed, Brazilian Portuguese into English, this approach is prone to errors and will rarely convert the audience into consumers.
In these cases, specialized language service providers can help brands establish a strong identity in the Brazilian market through high-quality professional translation. Linguists will need to have deep knowledge of local expectations in order to translate English into Brazilian Portuguese effectively, as any content that sounds unnatural will cause friction in the customer experience and ultimately limit engagement.
Alpha CRC is a global provider of Enterprise Localization services, ranging from software internationalization through to transcreation and multilingual copywriting. Through its translation services, it develops in-house subject matter expert teams to ensure that any localized content respects brand guidelines and tone of voice, while also ensuring that it is adapted to be relevant and resonant for each locale.
