Enterprise localization: Bringing end-to-end projects under one roof

Enterprise localization is defined as the translation that focuses on B2B linguistic challenges and comprises all manner of translation and localization services, ranging from standard translation to complex multi-service solutions touching all stages of the content funnel.

For large multinational corporations, localization can be a major headache – one that is only compounded further by a global shift towards omnichannel consumer engagement. When designing content for global audiences, these multinational companies now need to ensure consistent quality, tone of voice, and brand image across each locale and various mediums. While some companies will relish the opportunity to exert strict creative control over global content and keep all localization resources in-house, this can make it difficulty to scale quickly to any shifts in the market. As a result, many global business look to partner with trusted external language service providers (LSPs).

Global corporations might worry about the thought of outsourcing their localization projects, but it’s clear that partnering with dedicated LSPs allows them to scale up when needed, and easily scale down at other times. Outsourcing localization can however lead to complications: some LSPs strictly specialize in certain languages or services, meaning that international companies will need to partner with multiple vendors in order to completely localize their omnichannel content. Relying on multiple vendors can unfortunately lead to inconsistent final quality and tones of voice that can damage brand image in certain locales.

In response to this reality, LSP Alpha CRC has positioned itself to offer clients end-to-end Enterprise Localization services, supporting projects across all languages and mediums from under one roof. With a diverse range of services, from audiovisual localization, translation and transcreation, and content creation, Alpha CRC is able to provide clients with the processes required to enable full localization of all content, services and products involved in omnichannel consumer and employee engagement.

Alpha CRC maintains a robust translation workflow involving groups of client-dedicated linguists working together across languages in order to support global consistency in all collateral. These teams are supported by the team of project managers, who acts as the port of call for any queries clients may have regarding the progress of any particular project, and ensure that both deadlines and budgets are adhered to while maintaining the utmost quality.