Taking your multimedia voice global

Taking your multimedia content to an international audience has never seemed easier. Especially when synthetic voices are available at the push of a button. Except that’s not quite the case. This guide covers why global multimedia needs to be a leadership issue, and how to define guidance for multimedia content teams looking to incorporate AI.

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    Scaling global multimedia without losing your voice

     

    Whether you’re taking your latest commercial to an international audience, or you’re adapting your internal training videos for the new office you’re opening, scaling your multimedia production represents a significant challenge. The arrival of high-quality synthetic voices does at least seem to have alleviated some of the headaches traditionally associated with organizing human teams. Except when it doesn’t.

     

    Developed by Alpha Studios’ audiovisual specialists, this guide to implementing an AI voice governance framework explores where synthetic audio can be useful, and where it’s best to rely on human voices to deliver maximum impact.

     

    In this guide, we cover:

    • Why voice selection needs to be treated as a leadership issue.

    • The impact voice selection has on your audience.​

    • Where AI voices excel, and where they don’t.​

    • How to define thresholds for synthetic and human voices.​

    • Integrating your production pipeline from script to sound.

     

    About the author

    Neale Laxton Neale Laxton

    Neale is the Director of Alpha Studios, our audiovisual operation running from central London. With over 25 years experience in providing voiceover, audio mastering and video editing support for international brands, Neale has developed a keen insight into what technology is truly revolutionary, and which is likely to just remain a fad.