27 February 2025
Alibaba Cloud: Creative content worth talking about
Established in 2009, Alibaba Cloud is the digital technology and intelligence backbone of Alibaba Group. It offers a complete suite of cloud services to customers worldwide, including elastic computing, machine learning and artificial intelligence services, and is one of the world’s leading public cloud IaaS service providers.
Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, partnered with Alpha CRC to create marketing collateral for their Apsara Conference 2024. The event is a key moment in Alibaba Cloud’s calendar, with the technology giant providing previews of upcoming products and insights into the latest achievements in cloud computing.
With the event eagerly anticipated by Alibaba Cloud partners, customers, and the tech industry at large, the company required a creative agency that could deliver innovative and engaging content to resonate with its international audience.
Alibaba Cloud sought a partner who could handle the complexities of creating B2B marketing materials for a global audience. It needed a trusted vendor capable of delivering a full suite of content creation services, including authoring, editing, visual design, and video production. While the majority of the work was to be delivered in English, a partner with multilingual support would also prove invaluable due to the company’s global footprint.
Alpha CRC stood out due to its collaborative approach, localization expertise, and proven track record of working with industry leaders in technology. Alpha CRC’s in-house teams, located across the globe, ensured that Alibaba Cloud’s marketing materials were not only creative but also culturally relevant and aligned with the company’s branding strategy. “Alpha CRC has demonstrated remarkable flexibility, creativity, and innovation, enabling us to drive significant business progress,” noted Oscar Zhao, Content
Product Owner at Alibaba Cloud.
For the Apsara Conference, Alpha CRC provided a comprehensive range of services, including the creation of short-form and long-form copy, design and branding, social media content, and video production. The highlight of the collaboration was the development of a showcase video and a magazine that captured the essence of the event and Alibaba Cloud’s innovative solutions alongside their range of international partners.
Originally established in 2020, Alibaba Cloud’s magazine represents a significant means of consumer outreach for the company. Alpha CRC took on copy and design for the 19th issue, which released in the lead-up to the Apsara Conference. Titled AI Pioneers: Businesses spearheading the AI revolution, the magazine contained nine articles showcasing Alibaba Cloud’s groundbreaking work alongside key partners in various industries, including medical, technology, and beauty.
The collaboration extended to a series of videos highlighting selected case studies, released at the Apsara Conference in a cross-media campaign to showcase Alibaba Cloud’s commitment to partner success.
The success of the project was a testament to Alpha CRC’s ability to deliver high-quality, impactful content under tight deadlines. “Beyond technical proficiency, Alpha CRC has invested considerable effort in understanding Alibaba Cloud as a customer and the nuances of our target markets,” Zhao emphasized. This deep understanding allowed Alpha CRC to craft marketing materials that effectively communicated Alibaba Cloud’s value proposition to a global audience.
The collaboration between Alibaba Cloud and Alpha CRC highlights the importance of choosing the right partner for global marketing initiatives. Alpha CRC’s agility, creativity, and commitment to understanding their client’s needs have made them a trusted partner for Alibaba Cloud’s international marketing efforts.
“Alibaba Cloud’s international marketing team has greatly benefited from our partnership with Alpha CRC in developing international market-facing content. Their professional team consistently delivers engaging content that truly resonates with our target audience, forging stronger connections and enhancing our brand presence,” added Zhao.
As Alibaba Cloud continues to expand its global presence, Alpha CRC remains a key ally in providing content creation services that drive engagement and strengthen brand recognition. “They’ve skilfully aligned their work with our branding strategy, leveraging their expertise to articulate our brand messages effectively and reach our audiences with impact,” Zhao concluded.
Alpha CRC offers clients high-quality localization services that blend the best of human creativity with the speed and power of technology.
From translation to content creation, Alpha CRC enables clients to engage with their global customer bases and improve their reach.
