22 November 2022
Multilingual marketing and media services
Creating consistent, relevant brand experiences across all online and offline channels is a common challenge for businesses looking to connect with their customer base. When brand experiences feel unintuitive, lack clarity, or aren’t rewarding, the audience will simply choose not to engage. Take those challenges into a brand with an international user base, and the difficulty is only amplified further.
While data collection technology has continued to evolve, meaning that more information is available on customers than ever before and that brands can target specific advertisements to specific groups, the truth is that user engagement is continuing to fall across major social media platforms year-on-year. Human multilingual marketing and media services are required to impart creative insights on customer datasets to build better emotional connections between brands and their consumers in order to avoid the perils of homogenization and weakening brand identity.
Typical practices in business have guided B2C brands to employ emotional elements in their brand communications in order to foster consumer loyalty. On the flipside, B2B marketing and media services have only just begun to understand the power that emotions have over the human decision-making process and how they can be leveraged for best results.
Creating content for one region and then localizing it for new territories can be a long and costly process, especially as adaptation cannot begin until the original piece of media has been completed. Similarly, content created in this way might perfectly suit one territory, yet fail to resonate in new locales. Different consumer markets will respond in drastically different ways to similar stimuli, meaning that any international content plan needs to be driven by insights from local industry experts in diverse regions.
Alpha Creative, a division of Enterprise Localization company Alpha CRC specializes in offering SEO and social media marketing services, brand storylines, and business and media collateral for clients in diverse industries, ranging from automotive, to gaming and fashion. It leverages access to an in-house network of global industry experts to infuse global media and marketing campaigns with keen local insights that provide frictionless experiences to international audiences.
By making localization a central tenet of its omnichannel content plans from the beginning, Alpha Creative is able to reduce the time it takes for international campaigns to begin roll-out and help clients see returns on investment. As consumer trends point towards a shift away from standardization and back towards personalization, Alpha Creative believes that expertly localized content, created natively for global audiences, is the ultimate way for businesses to establish strong connections and turn brand users into brand advocates.
