Audiovisual and multimedia content in 2023

Over the past few years, audiovisual content has truly taken over online spaces as an increasing number of companies explore new video platforms and audio services to connect with their customers and employees.

This trend looks set to continue in 2023, with many companies stating their intent to either maintain or increase marketing spend on video content in the year ahead. But for companies just beginning to dip their toes into audiovisual and multimedia content, knowing where to start can be a challenge.

While content made with lower production values may be suitable for platforms such as Instagram and TikTok, podcasts and corporate videos require expert multimedia and audiovisual production and equipment services to ensure they look the part. While a well-made, professional video can help improve audience outreach, low quality, amateurish multimedia content is only going to push audiences away.

For multinational companies, the world of multimedia content can be an even trickier landscape to navigate – videos need to be locally relevant and emotionally resonant in various markets while maintaining their high production values. While a specialist audiovisual production company can help produce a video in one language, it can be a costly process to have this audiovisual and multimedia content localized for new target markets. In this case, it might be better to partner with a localization-focused audiovisual production company.

Alpha Studios is the audiovisual and multimedia content specialist division at Enterprise Localization company Alpha CRC. With dedicated, specialist studios based in London, UK, its teams of studio specialists and voiceover professionals support a global client-base, drawing on over thirty years of industry experience. It provides services for multimedia and audiovisual broadcast, marketing and training content, and can draw on a pool of over 1000 voices to help clients realize their content goals.

Alpha CRC provides a number of services for clients, including:

• Creation and adjustment of captions, subtitles and original soundtracks in multiple languages
• Audio manipulation (using tools such as Reaper and Audacity)
• Audiovisual synchronization (using tools such as Reaper, Premier and AE)
• Post-production visual effects and animations (using tools such as AE)
• Post-production corrections of on-screen text, input audio, and sound effects.

Alpha Studios looks to provide clients with the most suitable solutions to match their needs, through relatively small-scale solutions, or more thorough localization through voiceover recordings and implementation.

Check out the Alpha CRC guide to voice over localization for more information on audiovisual and multimedia content localization.