Why your business needs a Multilingual Digital Strategy

All marketing needs a strategy. For businesses looking to increase their global reach, having a multilingual digital strategy is an important factor in achieving this. By its very nature, the internet is designed to facilitate communication and create connections between users across the planet. It is accurately named the ‘World Wide Web’, though this moniker has fallen out of use in recent years.

Industries wanting to increase and/or maintain their international business need to ensure their web presence is augmented by multilingual content. Depending on their target markets, businesses should have a multilingual landing page at the very least.

Investing in multilingual content for marketing and multilingual content for social media is essential for companies looking to become more visible in the international marketplace. Partnering with an experienced LSP for part or all of the processes involved is the most cost-effective way to achieve this. If businesses are unable to support their own team of multilingual digital marketers in house, seeking a collaboration is perhaps the only realistic solution.

The first stage of multilingual digital strategy is to look at which international markets need to be targeted, and the purpose of the message (whether it be for a product launch or brand awareness for example). Multilingual content origination is the next step and, as stated, if this cannot be performed in house, it should be outsourced to a company with localization expertise who is able to advise on the precise tone required to suit the cultural and socio-political specifics of each locale, as well as create the content itself.

The final step is the dissemination of the finished copy across various media and platforms (which also need to be carefully decided upon), which again can be achieved by an LSP. Thanks to their deeper cultural understanding of the markets involved, an LSP can also advise on which media channels are most appropriate for different demographics within those territories.

Alpha CRC is proud to be a supplier of multilingual content strategies for a number of brands, providing bespoke solutions to the different needs of each business.