14 December 2022
SEO QA Testing: Ensuring SEO efforts yield results
Search engine optimization (SEO) is a massively important marketing tool, and is only becoming more so as potential clients and customers continue to interact with brands over a variety of digital media. In order to ensure complete optimization, companies will need to carefully select keywords that will help them reach not only the relevant audiences, but audiences with specific buying intent as well. Finding these keywords often means relying on SEO keyword trackers, but things can begin to get much more complicated when multinational corporations need to improve their ranking with multilingual keywords.
Alpha CRC leverages insight from global markets and in-country experts to help clients improve their international rankings. Dedicated SEO specialists run analysis of the main keywords for each topic for all target regions and languages, before combing content to check whether those keywords have been included. If not, the team provides content optimization to ensure that all pages contain the necessary keywords to improve traffic.
Search Engine Optimization is not just about creating content from scratch. Companies should look at their existing rankings and assess how well their content is performing. By carrying out a SEO Quality Assurance check (SEO QA), websites can leverage their efforts and optimise the content they already have.
SEO QA usually includes making sure that the relevant URLs meet the SEO best practices in terms of on-page SEO, checking for data in meta titles, meta descriptions, correct slug syntax and population of alt text in the images used. By verifying these items, websites can see significant improves in their existing rankings without having to create new content.
When choosing keywords, SEO specialists from Alpha Creative identify search intent and provide guidance to subject matter expert copywriters on how best to implement them in freshly created content, as well as modified pre-existing content. This includes guidance one which keywords to include in the body of content, and which to use in subheadings and headings. Afterwards, SEO experts confirm that all content has been designed to be as SEO friendly as possible, including links to other relevant pages on client sites.
