How to create eLearning videos that your audience will love

Contrary to popular belief, a business doesn’t have to be in the education sector to benefit from well crafted eLearning videos. The truth is that eLearning videos, in their myriad styles, are a supremely effective tool to introduce potential customers to a brand’s service ecosystem.

Understanding how to create eLearning videos effectively however, can prove more of a challenge. The unfortunate truth is that many eLearning videos fail to engage the audience, resulting in a client-base that has little interest in exploring a company’s potential services and products. Know how to create eLearning videos that engage however, and companies will have access to one of the most powerful tools for driving consumer engagement.

For all eLearning content, it’s important to ensure that all content is designed to be locally relevant. There’s no point providing a video that spends half its running time explaining services that are only available in the US to employees in Japan, for example. By ensuring that all content is applicable to the audience’s day-to-day lives, eLearning videos will automatically be more engaging.

Additionally, using clear, easily understandable graphics can help promote interest and highlight the key points that content creators want their audiences to take away. There are few experiences less engaging than watching a video of someone giving a monologue to a screen – graphics help add variety to the experience, and can draw the audience’s eyes back to the screen.

Of course, these are just a few major tips for content creators to consider. Many other factors contribute to the creation of successful, engaging eLearning videos, including the creation of exercises for the audiences to do.

Alpha Creative is the content production division of Enterprise Localization company Alpha CRC, and has extensive experience creating deeply engaging content for both the consumer and employee experiences. It helps clients understand how to create training videos in eLearning contexts and uses its position in the international Alpha CRC network to integrate localization for multinational brands from the beginning of the content creation experience.