Testing times for AI: Why riddles still stump Artificial Intelligence
In Blog Post by Isabelle Weiss / April 29, 2025
As artificial intelligence continues to outpace humans in fields from data analysis to coding and translation, it’s tempting (or rather: daunting) to imagine a future where machines can outthink us at every turn. But there’s one area where AI still lags behind: the humble and much beloved riddle. Riddles – those playful puzzles that require […]
Neglected translation memories undermine AI
In Blog Post by Isabelle Weiss / April 24, 2025
Time for a long-overdue spring-cleaning? The translation industry is at a pivotal juncture. We are all grappling with how to integrate artificial intelligence (AI) into our workflows. But few translators – and even fewer clients – want to start from scratch. After all, years of hard work have gone into creating the bedrock of translation: […]
The ultimate guide to website localization in 2025
In Localization by Jack Simpson / April 10, 2025
Website localization is the process of adapting a website’s content, design, and functionality to meet the cultural, linguistic, and technical requirements of a specific target audience in a particular region or country. It goes beyond simply translating text by considering elements such as cultural norms, date and time formats, currency, imagery, and even user interface […]
Long live human creativity: AI vs. human literary translation
In Blog Post by Isabelle Weiss / April 2, 2025
Even if they’ve never actually read Kafka’s Die Verwandlung (The Metamorphosis), everyone in the translation industry is by now familiar with its famous first sentence. It must be the most translated sentence in world literature. I have always been sceptical of translation quality assessments based on tiny samples such as one sentence, or 300 words. […]
Why choosing the right localization agency is key to global success
In Localization by Jack Simpson / March 18, 2025
Whether you’re a tech startup, an e-commerce giant, or a gaming company, the opportunity to expand into global markets has never been more accessible. Yet, while technology has made it easier to reach international audiences, connecting with them in a meaningful way remains a significant challenge. This is where a professional localization agency becomes an […]
Localization platforms in 2025: everything you need to know
In Localization by Jack Simpson / March 12, 2025
In 2025, businesses are no longer limited by geography. Whatever your industry, whether you’re a software company or an e-commerce brand, expanding into global markets is a promising growth opportunity. Yet just because technology developments have simplified market expansion, it doesn’t mean that actually connecting with those global audiences is easy. That’s where a localization […]
How much can you save by using MTPE?
In Blog Post by Isabelle Weiss / March 7, 2025
Or: how long is a piece of string? In this blog, we’ll explore why quoting for MT and AI-assisted MTPE is so tricky, what factors determine the cost, and how Alpha works to ensure you get the best value for your investment. What is MTPE? MTPE stands for Machine Translation Post-Editing, a process that combines […]