Localization vs internationalization: preparing for global expansion
In Localization by Jack Simpson / March 19, 2025
Expanding into international markets is an exciting opportunity for businesses, but it’s also a complex challenge. Many companies dive into global growth with the assumption that translating their content or product is enough to connect with new audiences. However, they quickly discover that the process is far more nuanced. Terms like internationalization and localization are often used interchangeably, adding […]
Why choosing the right localization agency is key to global success
In Localization by Jack Simpson / March 18, 2025
Whether you’re a tech startup, an e-commerce giant, or a gaming company, the opportunity to expand into global markets has never been more accessible. Yet, while technology has made it easier to reach international audiences, connecting with them in a meaningful way remains a significant challenge. This is where a professional localization agency becomes an […]
How much can you save by using MTPE?
In Blog Post by Isabelle Weiss / March 7, 2025
Or: how long is a piece of string? In this blog, we’ll explore why quoting for MT and AI-assisted MTPE is so tricky, what factors determine the cost, and how Alpha works to ensure you get the best value for your investment. What is MTPE? MTPE stands for Machine Translation Post-Editing, a process that combines […]