Redefining multimedia localization: the synergy of human expertise and AI technology
In by Jack Simpson / March 24, 2025
The integration of artificial intelligence (AI) and human expertise is reshaping how multimedia content is adapted for global audiences. While AI-driven tools have brought unprecedented efficiency and scalability, the human touch remains critical for ensuring cultural relevance, emotional resonance, and contextual accuracy. This collaboration is particularly transformative in voice localization, where the stakes are high […]
The evolution of the translator
In by Guylaine Tritton / April 12, 2024
Our best and brightest look at how the role of translator is changing.
New words, new challenges:
how a transcreator translates newly developed words and terms
In by Guylaine Tritton / November 23, 2023
Trust issues:
Is minority language the next major thing?
In by Guylaine Tritton / September 5, 2023
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AI and the voiceover revolution
In by Guylaine Tritton / June 27, 2023
Trust issues:
Are fintechs losing users because of poor localization?
In by Guylaine Tritton / June 1, 2023
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AI and Creativity
In by Guylaine Tritton / April 25, 2023
How to be exclusively inclusive (and really mean it)
In by Guylaine Tritton / April 24, 2023
Personalization: Adapting the brand experience for different regions
In by Guylaine Tritton / March 23, 2023
Wavelengths –
Thoughts on Creativity
In by Guylaine Tritton / March 20, 2023