A four-phase framework for scaling global content successfully
In by Amelia Morrey / March 10, 2026
In global business, every piece of marketing content comes with a big question: will it work everywhere? This can be a tough call to make as every marketer knows. You’ve spent days, weeks, designing a marketing campaign and then you must decide which pieces go global, and which get left behind. Budget and timelines were […]
Centralizing terminology governance: improving your localization engine
In by Amelia Morrey / February 5, 2026
Terminology governance is the rulebook for your company’s language. It encompasses all the specialized vocabularies, approved translations, and style guidelines that ensure your brand sounds consistent whether a customer is reading your website in Spanish, reviewing a user manual in German, or interacting with a chatbot in Japanese. Careful governance means that your term bases […]
Improve your localization strategy with AI and data analytics
In by Jack Simpson / July 4, 2025
The world of localization technology has been undergoing a profound transformation over the past few years. The arrival of widely accessible large language models (LLMs) has enabled teams to develop new tools, revolutionizing workflows through automated language quality evaluation and enhanced machine translation output. Yet the question remains – is your localization strategy solely focused […]
Bridging the gap: how model context protocol (MCP) will transform localization technology access
In by Jack Simpson / June 16, 2025
Since the arrival of LLM-powered artificial intelligence in the public consciousness, it has seen a variety of uses across a swathe of industries. Yet as we all continue to investigate the best ways to leverage its capabilities, one thing is clear: the democratization of technology that it has brought about is one of its largest […]
Redefining multimedia localization: the synergy of human expertise and AI technology
In by Jack Simpson / March 24, 2025
The integration of artificial intelligence (AI) and human expertise is reshaping how multimedia content is adapted for global audiences. While AI-driven tools have brought unprecedented efficiency and scalability, the human touch remains critical for ensuring cultural relevance, emotional resonance, and contextual accuracy. This collaboration is particularly transformative in voice localization, where the stakes are high […]
The evolution of the translator
In by Guylaine Tritton / April 12, 2024
Our best and brightest look at how the role of translator is changing.
New words, new challenges:
how a transcreator translates newly developed words and terms
In by Guylaine Tritton / November 23, 2023
Trust issues:
Is minority language the next major thing?
In by Guylaine Tritton / September 5, 2023
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AI and the voiceover revolution
In by Guylaine Tritton / June 27, 2023
Trust issues:
Are fintechs losing users because of poor localization?
In by Guylaine Tritton / June 1, 2023
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