Refining global user experiences
In by Guylaine Tritton / February 12, 2025
It’s time to talk about feelings:
The impact of cultural differences in emotion on brand relationships
In by Guylaine Tritton / August 25, 2023
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How to be exclusively inclusive (and really mean it)
In by Guylaine Tritton / April 24, 2023
Personalization: Adapting the brand experience for different regions
In by Guylaine Tritton / March 23, 2023
Wavelengths –
Thoughts on Creativity
In by Guylaine Tritton / March 20, 2023
One Giant Leap:
Designing accessible and usable products for extra-terrestrials
In by Guylaine Tritton / February 17, 2023
Translation is not enough.
Adapting the UX for Japan and France.
In by Guylaine Tritton / July 25, 2022
Fintech UXcuses.
Can you localize without changing the language?
In by Guylaine Tritton / March 21, 2022
Why UX is dominating software development.
From function and feel to experience.
In by Guylaine Tritton / March 21, 2022
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Taking games localization into print
In by Guylaine Tritton / March 18, 2022