A four-phase framework for scaling global content successfully
In by Amelia Morrey / March 10, 2026
In global business, every piece of marketing content comes with a big question: will it work everywhere? This can be a tough call to make as every marketer knows. You’ve spent days, weeks, designing a marketing campaign and then you must decide which pieces go global, and which get left behind. Budget and timelines were […]
Improve your localization strategy with AI and data analytics
In by Jack Simpson / July 4, 2025
The world of localization technology has been undergoing a profound transformation over the past few years. The arrival of widely accessible large language models (LLMs) has enabled teams to develop new tools, revolutionizing workflows through automated language quality evaluation and enhanced machine translation output. Yet the question remains – is your localization strategy solely focused […]
Refining global user experiences
In by Guylaine Tritton / February 12, 2025
Speaking the language of play at
ChinaJoy
In by Guylaine Tritton / January 2, 2025
SEO – Globally
In by Guylaine Tritton / June 24, 2024
Augmenting multilingual content creation with Launchpoint AI
In by Guylaine Tritton / June 24, 2024
New words, new challenges:
how a transcreator translates newly developed words and terms
In by Guylaine Tritton / November 23, 2023
Spellbound.
The art of transcreation for Magic: The Gathering
In by Guylaine Tritton / November 10, 2023
It’s time to talk about feelings:
The impact of cultural differences in emotion on brand relationships
In by Guylaine Tritton / August 25, 2023
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AI and the voiceover revolution
In by Guylaine Tritton / June 27, 2023