Refining global user experiences
In by Guylaine Tritton / February 12, 2025
Speaking the language of play at
ChinaJoy
In by Guylaine Tritton / January 2, 2025
SEO – Globally
In by Guylaine Tritton / June 24, 2024
Augmenting multilingual content creation with Launchpoint AI
In by Guylaine Tritton / June 24, 2024
New words, new challenges:
how a transcreator translates newly developed words and terms
In by Guylaine Tritton / November 23, 2023
Spellbound.
The art of transcreation for Magic: The Gathering
In by Guylaine Tritton / November 10, 2023
It’s time to talk about feelings:
The impact of cultural differences in emotion on brand relationships
In by Guylaine Tritton / August 25, 2023
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AI and the voiceover revolution
In by Guylaine Tritton / June 27, 2023
AI and Creativity
In by Guylaine Tritton / April 25, 2023
How to be exclusively inclusive (and really mean it)
In by Guylaine Tritton / April 24, 2023