AI and Creativity
In by Guylaine Tritton / April 25, 2023
How to be exclusively inclusive (and really mean it)
In by Guylaine Tritton / April 24, 2023
Personalization: Adapting the brand experience for different regions
In by Guylaine Tritton / March 23, 2023
Wavelengths –
Thoughts on Creativity
In by Guylaine Tritton / March 20, 2023
One Giant Leap:
Designing accessible and usable products for extra-terrestrials
In by Guylaine Tritton / February 17, 2023
Localizing video game narratives:
How domestication and foreignization can impact the experience
In by Guylaine Tritton / January 25, 2023
Translating for Google Search Optimization in style
In by Guylaine Tritton / November 18, 2022
Translation is not enough.
Adapting the UX for Japan and France.
In by Guylaine Tritton / July 25, 2022
Multilingual content strategy for global brands.
How the landscape is changing.
In by Sonia Arroyo / June 28, 2022
The internet’s accessibility powered an initial frenzy of brands aiming for global reach, creating marketing campaigns that spread internationally. But when everyone is going global, how can any one brand hope to differentiate themselves? What is the future for multilingual content strategy?
Alpha CRC and PayPal. Finding a solution for growth through localization.
In by Guylaine Tritton / May 5, 2022